You could also call this heading “Our philosophy” or “Our vision.” This is the place to talk about what drives you and your business and what’s unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Story behind the Creation
After migrating into Australia as a young person over decade ago, the race of challenges began. Being in my early to mid-twenties, I was a trained Accountant with great ambitions and ready to hit the sky.
However, it wasn’t too long before I landed my first corporate job in Melbourne where I was to be for the next couple years before realising how hard it was for a person of my background to break into the corporate environment and take up roles with more responsibilities even though I was very hard working.
Not long after, I changed careers from corporate to the Construction industry. I worked long hours during the day and took night studies at trade school to better myself and step up in the industry. I took on more responsibilities at work after obtaining my trade qualifications. It got even busier to the point where my partner and I separated and part ways leaving our young daughter a little vulnerable.
As time rolled by, Work got even busier to the point where I didn’t catch up with friends and family any more as I worked crazy hours at various projects both in and interstate. Friends and family complained about my absence and busy schedule as I didn’t attend family and social gatherings
After starting a new relationship and finding ways out of my busy schedule to build this new relationship, spend time with friends and family, the challenges where on.
At this point I developed an idea and a plan to bring friends and family together but getting to come to me instead since my busy schedule still didn’t give me the flexibility that I needed. This idea was no other than cooking and feeding everyone.
With some hidden passion and love for food growing up, I thought this would be a great opportunity to put this to use. I then decided to create a weekly weekend routine catch-ups where I will cook BBQ and get friends and family to eat together, hang out and celebrate special events at different intervals at my domicile. These went on for a couple of years.
The experience was so great and amazing that we transformed our BBQ cooking to a street food style and experience from home popularly known as SUYA. Our friends and family looked forward to the “weekend SUYA at Leo’s place.”
Seeing how this experience had brought our friends and family together again after years of working too many long hours with no time to play, the idea came up from the family to turn this experience into a business venture where I will become an entrepreneur working for myself but having the family around at the same time.
This was the creation of Tasty SUYA African BBQ. Words went around the community where everyone with a West African heritage was eager and keen to eat SUYA. We showcase at an African festival in Melbourne and words spread out. We were invited by Fred, the Chairperson for African Music and Cultural Festival (AMCF) to attend this festival in Melbourne, which we did and got more exposure and demand not only by our African community, but Melbourne foodies as well.
It became apparent that a potential existed for Tasty SUYA African BBQ. I gave up my full-time work in order to focus on building and growing Tasty SUYA African BBQ.We have also been working closely with the African Music and Cultural Festival (AMCF), Sounds of Africa Nights (SOA), CREAMAX Beauty and other bodies in growing our experience and taking it out to our community and Australia at large even though we still face substantial challenges of exposure and access into some of Melbourne major events and trading venues where we can introduce and showcase our cuisine and products. Being an Entrepreneur can be challenging but it is exciting and rewarding if given access and opportunities to explore.
Meet the Team
Write something about the people who make your business go or your philosophy behind customer service. Why? Because people want to know who they’re doing business with. It’s a human thing.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.